As early as 1947, the founder of the Dior brand invented a brand-new business model for the luxury goods industry?the top of the line made advanced customization and sold it to the upper class; secondly, it made branded ready-to-wear and bags and sold it to the middle class; the prices of perfumes and accessories etc. Relatively low-priced items are sold to the lower-middle-class masses, satisfying their dreams of pursuing big brands.