Demand for biostimulant products is growing worldwide, and development and corporate acquisitions are also progressing in Japan. Biostimulants, used on crops and soil for more efficient production, are the third type of agricultural material after agricultural chemicals and chemical fertilizers. According to the Japan Biostimulant Association (JBSA), the global market in 2021 reached 290 billion yen. Biostimulants strengthen resistance against damage from drought, high temperature damage, salt damage, cold damage, frost damage, oxidative stress, physical damage, and pesticide damage, resulting in increased yields and improved quality. In the growing field of biotechnological applications, amino acids and their relatives, such as alanine and choline, are attracting attention for their function as biostimulants. In October 2017, the Belgium-based Ajinomoto OmniChem acquired Agro2Agri, a Spanish agricultural materials company. Agro2Agri manufactures amino acid-based biostimulant products and operates in more than 50 countries around the world in the field of raw materials for pesticides and fertilizers.

In its "Green Food System Strategy" announced in December 2020, the Japanese Ministry of Agriculture, Forestry and Fisheries said it would work on the development and dissemination of technologies aimed at reducing the use of synthetic pesticides through the use of RNA pesticides and innovative crop protection technologies that use biostimulants.

Gryllus, a Tokushima University venture company, began selling its own brand of cricket-containing protein bars and cookies at convenience stores in Tokyo on June 2. On the day of the event, Gryllus had muscular young men advertise the products on the streets.

On June 13, Liberal Democratic Party Diet members established the Parliamentary Alliance for the Promotion of a Sustainable Society through Cell Agriculture for the purpose of commercializing cultured meat. The aim is to establish a legal system for the production and distribution of cultured meat. The co-chairmen of the alliance are former Secretary-General Akira Amari, Diet member Akimasa Akazawa and Chief Cabinet Secretary Hirokazu Matsuno. A total of 20 Diet members acted as proposers of the alliance. Officials from relevant ministries and industry representatives attended the founding general meeting.